The idea for our current lead marketplace originated in 2004 in Berlin-Kreuzberg.
Our founders, Daniel Hoffmann and Axel Lehmann, want to support the digital acquisition for competent advisers. Therefore, they initially founded the
transparent GmbH & Co. KG.
In November 2011 we acquire the majority of the Finance Circle GmbH.
Founded as "Datensatzbörse" in 1999, this company is the German leading provider of insurance and financial leads by then.
Shortly after the merger, we launch a new auction database and a mobile app for our customers.
Our goal is clear: We want to expand with our successful German business model and establish ourselves as Europe’s leading marketplace for insurance and financial leads.
In 2013 we enter the French market. In addition to our headquarter in Berlin, we now also have an office in Paris.
Learn more at www.finanzen.fr
Meanwhile, we are expanding our market share in France. In March 2015, we acquire Vilage Conseil, the leading agent for real estate tax exemption in France, thereby consolidating our position as a lead provider on the French market.
Learn more at www.conseil-defiscalisation.fr
We are also continuing to pursue our growth in Germany: In March 2017, we take over ComfortPlan GmbH. By integrating the successful online insurance broker into our group, we are strengthening our ability to sell insurances online and benefiting from the synergies with our lead business.
Learn more at www.comfortplan.de
In spring 2018 our Finanzen Group becomes part of the newly established Insurance Services & Financial Services (“ISFS”) portfolio of Eli Global. The strong global footprint of "Eli" will support the ongoing growth of our business model and our ambitious national and international goals.
Learn more at www.eliglobal.com